Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Typeface and Campaign Design for T.J. Maxx. Designed with Sonsoles Alvarez Otero, Donovan Brien and Jeremy Mickel at McCann New York, 2023 – 2024.
Photography directed by Floria Sigismondi.
Fastcompany: Who needs Helvetica? T.J. Maxx ditches the iconic font for its own custom typeface..
Identity and Campaign Design for Smirnoff.
Boldly championing the power of the collective and a celebration of the magic of ‘WE’. Designed with Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur at McCann New York, 2023.
With photography by Heidi’s Bridge, Fummi Homma and motion by ManvsMachine.
Logo Design for Birthday, founded by Corinna Falusi with Jamie Standen and Erik Norin. New York, 2024.
Logo and Identity design for Tripadvisor.
Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020.
More on the story behind the rebrand in A Change Of Brand.