Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Identity and Campaign Design for Smirnoff.
Boldly championing the power of the collective and a celebration of the magic of ‘WE’. Designed with Tom Grunwald, Ethan Buller, Jami Rubin and Inkyung Hur at McCann New York, 2023.
With photography by Heidi’s Bridge, Fummi Homma and motion by ManvsMachine.
Logo and Identity design for Tripadvisor.
Designed at Mother Design, NY, with YaYa Xu, Mark Sloan and typographic design by Colophon Foundry, London. 2019 — 2020.
More on the story behind the rebrand in A Change Of Brand.
Logo and Identity design for Avenues, The World School. Designed at Mother Design, NY, with YaYa Xu and Vanessa Hopkins. 2020 — 2021.
Logo and Identity for The Brake Room.
Chick-fil-A opens a rest station to exclusively serve the food delivery workers of New York. Designed with Zac Collopy, Ethan Buller and Inkyung Hur at McCann New York, 2023. With photography by Kareem Black.
NBC Today Show: Chick-fil-A opens break room for delivery workers to ‘rest and recharge.
Creative Direction, Logo and Identity design for Cadillac, developed with Cadillac Design. Typography designed in collaboration with Colophon Foundry. 2021 – 2022.
It’s Nice That: Mother Design drives Cadillac’s brand forward with a new visual identity.
Logo and Identity design for Peerspace. Designed at Mother Design, NY, with Ben Clark, Morgan Smith, Bentzion Goldman and motion by Olga Povarchuk. 2021 – 2022.
Logo and Identity for Aera.green. 2023.
https://aera.green/
Logo and Identity design for Dave & Buster’s. Designed at Mother Design, NY, with YaYa Xu, Molly Dauphin and Morgan Smith, New York. 2020.
Campaign Design for Target’s Fall 2018 Season and seasons to come. The design embraces the unspoken; Target is pronounced Targét (Tar-zhay). Straightforward image and word rhymes form the basis for the design. Designed at Mother, New York. 2018. Designed with Enrique Mosqueda, Eli Park and Dennis Kung. Photography by LACEY.
Logo and Identity design for Callen-Lorde, a primary care center, providing medical health care to the LGBTQ community in New York.
Designed at Mother Design, NY, with Vanessa Hopkins, Morgan Light and Jane Jun. 2017 — 2018.
Featured on It’s Nice That.
Logo and Identity design for Park Lane Hotel. Creative Direction and design at Mother Design, NY, with YaYa Xu, Vanessa Hopkins and Molly Dauphin. Interior design by Yabu Pushelberg. 2020 — 2021.
Logo and Identity design for Andbox, partnering with Co-creator of Public School Maxwell Osborne.
Designed at Mother Design, NY, with YaYa Xu and George Lavender. 2019.