Category: Identities

Care Visual Identity

Visual identity at G2K, Amsterdam. 2007/2008. The largest chain of car-repair-shops in Europe. The ‘e’ makes the subtle distinction between car and care.

MW3 Visual Identity

Visual identity at G2K, Amsterdam. 2009. MW3 founded by a ‘wealthy’ collective of men, aims for providing a safe webinterface, when one deals business outside the office. The tickertape which covers all the stationary, repeats MW3.

Zwind Visual Identity

Visual identity at G2K, Amsterdam. 2008/2009. In collaboration with Laura Hirt. Zwind operates in the public arena; creating local projects for social issues.

Matthijs Matt van Leeuwen, Joep Moonen, G2K Designers, Amsterdam, Identity, Logo

Joep

Visual Identity at G2K, Amsterdam, for Joep Moonen, a small real-estate dealer. ‘It’s… JOEP!’. 2008.

Glow, Matthijs Matt van Leeuwen, Logo, Identity, G2K Designers, Amsterdam

Glow

Visual Identity at G2K, Amsterdam. 2008. The identity unveils it’s true-colors at night, when the glow-in-the-dark-ink lightens up.

Matthijs Matt van Leeuwen, IJsseldelta, Identity, G2K Designers Amsterdam, Logo, Typeface

IJsseldelta a-Z

Type design at G2K, Amsterdam. 2008. The underlying graphical alphabet, used for the visual identity of the IJsseldelta. 2 times 26 letters makes 52 pages.

Brunel Brochures

Brunel Brochures

Brochure/Art direction for Brunel (International), at G2K, 2009/2010. With custom aerial photography on the spot, showing locations of operations for Brunel. Photography: Marco van Middelkoop.

Amsterdam Creative Crossings Research

Research at G2K, Amsterdam. 2008.

Small visual-research-document on the identity for Amsterdam Creative Crossings: A spiderweb-esque structure in which the ‘logo’ isn’t fixed, but acts as a dynamic interface; symbolizing the intention of ACC: establishing (side)connections between business and culture.

SLO

Corporate Identity-Design within an existing framework for the SLO. In collaboration with Gerco Hiddink. 2004-2006.

Cityjam

Visual identity, in collaboration with Gerco Hiddink. for ‘CityJam’, a project by Hooghuis, Arnhem, The Netherlands. The identity is formed by a collection of images brought together on an associative base. Some are directly related, others with the blink of an eye. The A2-poster can be printed directly, but is also designed with the possibility to be cut up in four pieces. Each piece (A4) tells a part of the bigger story. These pages can be used as stationary. Maximum effect is created by the use of Neon colors. 2004.