Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Research at G2K, Amsterdam. 2008.
Small visual-research-document on the identity for Amsterdam Creative Crossings: A spiderweb-esque structure in which the ‘logo’ isn’t fixed, but acts as a dynamic interface; symbolizing the intention of ACC: establishing (side)connections between business and culture.
Post stamps, in which the style of the Dutch stamps of Peter Struijcken is used to tell a new story. The portrait of Queen Beatrix is replaced by those of several dubious world leaders. Rebel-leader of the Kurdish Abdullah Öcalan, President Mobutu of Zaire, Yassar Arafat, leader of the Palestinians and Ayatollah Khomeini, spiritual leader of Iran. 2000.
Term paper Graduation. 2002. Executed on actual newspaper size (DIN A2). The term paper researches cultural/typographical qualities in newspaper design. The newspaper as cultural phenomenon and blueprint of a culture.
Type design, Graffiti. 2007/2009. Urban graffiti meets Theory on Urbanity and Public Space. First version created during Logo Parc, finished in 2009. The anonymous tags and graffiti are replaced by the names of philosophers, politicians and architects reflecting on Urbanity and Public Space, who in themselves become anonymous and encrypted again. As a contrast to street vs. theory. Alain Badiou, Chantal Mouffe, Bernard Tschumi, André le Nôtre, Francois Mitterrand etc.