Matt van Leeuwen. Graphic Design. New York City. Currently Head of Design at McCann. Keep. It. Simple.
Logo and Identity design for Subliners, the New York team in the Call of Duty League. The team is part of the Andbox family. Inspired by dazzle camouflage on warships, the logo draws from bold contrasting colors and lines that intersect each other. The logo is a weapon and a provocation; a crosshair and a moving target.
Identity and Campaign Design for T-Mobile, USA. Reimagining T-Mobile, through the lens of a revolutionary spirit. Inclusive and rebellious. Designed at Mother, New York. 2018. Designed with Lauren van Aswegen, Demelza Rafferty and Daniel Jack Clark.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch published edition of ‘The Four Horsemen: The Conversation That Sparked an Atheist Revolution’ by Richard Dawkins, Christopher Hitchens, Daniel Dennett and Sam Harris.
Logo Design for Medium’s ‘The Salve’. New York, 2019.
Logo and Identity design for the Lil Nas X collaboration with Wrangler. Designed at Mother Design, NY, with George Lavender and Lauren van Aswegen. 2019.
Bookcover-design as part of the Visual Identity for Maven Publishing. New York, Amsterdam, 2019. The dutch edition of ‘The Book of Why: The New Science of Cause and Effect’ by Judea Pearl.
Logo and Identity for ‘The Pregnancy Pause‘, a project by Mother New York, to help fill resume gaps for Mothers, with Claire & Emily, Vanessa Hopkins and Corinna Falusi. 2017.
Adweek: Mother NY’s New Tool Helps Moms Return to the Workforce Post-Maternity Leave.
Logo and Bandana design for ‘Project SOS Disaster Relief’, an initiative by NEWSTAND. Designed at Mother Design, NY. 2017.
Typography and Design for Mother New York’s ‘Happy Human Mother’s Day’. Designed at Mother, New York. 2018. Designed with Alex Maleski and Alex Nassour.
Adweek: Mother New York and Martin Starr wish human moms a happy Mother’s Day with nature videos.
Album cover design for King Clonz, New York. 2018.
Album cover design for King Clonz, New York. 2018.
A Mother New York initiated project: A Good Call encourages the public to let their voice be heard on current political and social issues.