Matt van Leeuwen

logoparc Matt Matthijs van leeuwen metahaven Daniel van der Velden Gon Zifroni Katja Gretzinger Matteo Poli Jan van Eyck 04

Logo Parc (with Metahaven)

Research on Public Space. With advisor Daniel van der Velden (metahaven) at the Jan van Eyck Academy. With fellow researchers Katja Gretzinger, Gon Zifroni and Matteo Poli. Logo Parc investigates the political and economical impacts on and through design in the new business district ‘Zuidas’ in Amsterdam. With placing the real space into a virtual game-environment we created a ‘clone’-space in which we were able to experiment with the aesthetic material found in situ. Personal impressions and the found material shaped the symbolic gestures in the virtual space. The space works as a discoursive space, which allows a critical reflection on current symptoms of post-modern city-planning. Hybridity of the Post-Public Space in Open!. 2006 — 07.

Amsterdam Creative Crossings

Visual Identity. Designed at G2K, Amsterdam. 2008.

Matthijs Matt van Leeuwen, Bookdesign, Program Brochure 2007, Jan van Eyck, JvE

JvE Program Brochure 2007

Bookdesign at the Jan van Eyck, Maastricht. 2007.

Dans Met Kans / Dance With Chance

Bookdesign (Dans Met Kans / Dance With Chance) at G2K, Amsterdam, as part of the Visual Identity for Maven Publishing. A field of clover-fours covers the front of this book about ‘Making Luck Work for You’. 2010.

Maven Publishing Fall 2010 Catalogue

Catalogue design at G2K, Amsterdam. 2010. Fall 2010 releases Maven Publishing.

Onderstroom / Sway

Bookdesign as part of the Visual Identity for Maven Publishing at G2K, Amsterdam. 2011.

The Brafman brothers look at sway, the submerged mental drives that undermine rational action, from the desire to avoid loss to a failure to consider all the evidence or to perceive a person or situation beyond the initial impression and the reluctance to alter a plan that isn’t working.

All the design-work for Maven has been awarded with a ‘Red Dot Design Award 2010’.

The Investment Illusion

Bookdesign at G2K, Amsterdam. 2009.

Ona

Birth card. 2009.

Vabi

Campaign design at G2K, Amsterdam. 2010. Vabi software assists architects and engineers on calculations in architectural models and installation technique. ‘Building blocks’, a metaphor for the way the interface of their software functions and actual buildings are constructed was the keyword in design.

EuroCHRIE 2010 Amsterdam

Event-Identity for The European Council on Hotel, Restaurant & Institutional Education, designed at G2K, Amsterdam. 2010. The Hospitality & Tourism educators. Welkom to Amsterdam!

Top Of Mini

Campaign design at G2K, Amsterdam. 2008. Press: ‘BMW-MINI The Netherlands invites young designers to enter a design to be published on a MINI-Cooper roof. The jury is lead by dutch renowned designer Richard Hutten, and Amsterdam based design-office G2K, who are also in charge of the overall-design of the competition.’

Je visuele identiteit / Your Visual Identity

Brochure-design for G2K on Branding and Visual Identity, designed at G2K, Amsterdam. 2010/2011.
Your Visual Identity is a first meet and greet. Your Visual Identity shows who You are. Your Visual Identity Enriches. Your Visual Identity is No Logo. Your Visual Identity is a Result. Your Visual Identity is Your Future.