We Love Finance

Campaign design at G2K, Amsterdam. 2010. A simple but effective slogan: We Love Finance. Putting the ‘finance professionals’ of Brunel (job recruitment) in the spotlight. A teasing and frank statement in todays financial context. Website, twitter, hugs on location for financial specialists and national newspaper-ads. (various media)

Care Visual Identity

Visual identity at G2K, Amsterdam. 2007/2008. The largest chain of car-repair-shops in Europe. The ‘e’ makes the subtle distinction between car and care.

MW3 Visual Identity

Visual identity at G2K, Amsterdam. 2009. MW3 founded by a ‘wealthy’ collective of men, aims for providing a safe webinterface, when one deals business outside the office. The tickertape which covers all the stationary, repeats MW3.

Zwind Visual Identity

Visual identity at G2K, Amsterdam. 2008/2009. In collaboration with Laura Hirt. Zwind operates in the public arena; creating local projects for social issues.

Matthijs Matt van Leeuwen, Joep Moonen, G2K Designers, Amsterdam, Identity, Logo

Joep

Visual Identity at G2K, Amsterdam, for Joep Moonen, a small real-estate dealer. ‘It’s… JOEP!’. 2008.

Glow, Matthijs Matt van Leeuwen, Logo, Identity, G2K Designers, Amsterdam

Glow

Visual Identity at G2K, Amsterdam. 2008. The identity unveils it’s true-colors at night, when the glow-in-the-dark-ink lightens up.

Small Business 500 Gala

Event-design at G2K, Amsterdam. 2009. Wallpaper for a gala-reunion of Small Business Students in Haarlem, The Netherlands.

Het Idee M/V / The M/F Concept

Het Idee M/V / The M/F Concept

Book design at G2K, Amsterdam. 2010. Part of the Visual Identity for Maven Publishing. Het idee M/V / The M/F concept. In short and humorous anecdotes Asha counters the popular theories of ‘men are from mars, women are from venus’ as nothing but old prejudices wrapped as modern insight. Her conclusions are both confronting and inspiring: the latest developments in genetics and brainscience shows that man-woman-differences are not a part of our genetics but re-created within every new generation.